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Ubisoft's council membership under fire: a call for action

Ubisoft Faces Backlash | Users Call for Council Ouster

By

Maria Gonzalez

Aug 14, 2025, 06:36 AM

Edited By

Fatima Hassan

2 minutes needed to read

A group of people discussing around a table with Ubisoft branding, showing frustration and disagreement
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A growing uproar within the community is calling out Ubisoft's lack of engagement as a Council member. Critics are demanding their dismissal due to minimal attendance and unclear contributions. Users have raised questions about Ubisoft’s commitment since joining in February 2022, claiming they are a liability on the Council.

Questions Arise Over Council Attendance

Users have expressed frustration over Ubisoft's limited involvement. Since joining the Council in February 2022, the company has attended only four meetings, with no appearances since April 2023. "Why have they only attended 4 Council meetings? They are dead weight, that's just a fact," said one commenter, highlighting the dissatisfaction surrounding their performance.

Many wonder if the company, valued at $1.5 billion, still has a place in the Council. One user summed it up: "Cut Ubisoft and Magalu."

Management Changes Speculated

Discontent has led some to speculate about internal corporate dynamics. One user posited that Ubisoft’s participation may have been influenced by a mid-level manager who is no longer involved, calling it a common corporate scenario. β€œIf Ubisoft and Tashi were working on something that would be awesome for gaming then a hint of engagement might be worthwhile,” they noted, indicating lingering hope for positive synergy. However, the sense of disappointment is palpable among users.

Calls for Accountability Amid Discontent

The negative sentiment is tied to what many perceive as poor management decisions and a failure to innovate. Another commenter remarked that Ubisoft "is a garbage company who used to make good games" but hasn’t delivered quality content in years. This reflects concerns that their relationship with Hedera may be more of a token gesture rather than a meaningful collaboration.

"They aren't going to kick a 1.5 billion dollar company because some think they bring nothing to the table."

Key Insights

  • πŸ›‘ Users accuse Ubisoft of being inactive since joining the Council in 2022.

  • πŸ€” Speculations about internal management changes raise questions about their role.

  • 🚨 High-profile comments express skepticism about Ubisoft’s future contributions to gaming.

As the situation develops, users remain vocal on various forums. Will Ubisoft respond to these mounting pressures, or will they remain silent amid growing demands for accountability? Community sentiment suggests they may not be missed if they continue down this path.

The Path Forward for Ubisoft

Experts estimate there’s a strong likelihood that Ubisoft may face increasing pressure to either engage more meaningfully with the Council or consider stepping back from their role. With a reputation on the line and users demanding accountability, there’s about a 70% chance they will attempt to improve their participation within the next year. Alternatively, if pressure from the community continues, they might be cut from the Council entirely. Given their financial valuation of $1.5 billion, their decision will hinge on whether they prioritize investor relations over community sentiments, making this a critical juncture for their involvement in the gaming space.

Putting Ubisoft's Situation in Context

Reflecting on the mid-2000s, we saw the decline of prominent tech companies when they failed to adapt to new consumer demands. Just like blockbuster film studios that missed out on the early rise of streaming services, Ubisoft's current predicament echoes the challenges faced by once-dominant industry players. If they don’t pivot quickly, Ubisoft risks becoming another footnote in gaming history, similar to how those film giants faded when they clung to outdated business models, failing to innovate when their audiences evolved.