Edited By
Tomohiro Tanaka
SoFi Technologies is back in the cryptocurrency game after a two-year pause. The firm reintroduced its crypto trading services on June 26, 2025, aiming to capture market interest. With the blockchain industry growing and regulatory conditions improving, SoFi's return is timely and strategic.
This new phase includes crypto trading, on-chain remittances, and plans for stablecoin offerings. Commenters expressed excitement, with one saying, "Yes sir!! More liquidity to ETH. This means bigger institutional adoption for Ethereum." SoFi's Galileo platform will also support third-party crypto services, showcasing the company's ambition in the evolving digital finance space.
The community response reflects enthusiasm and optimism.
"Pulled out and less than 2 years, Sofi is back in the game!"
Others highlighted the positive aspect of taking strategic breaks: "Itβs better to take a break off things than quit entirely."
Some see the move as a reaction to crypto's mainstream acceptance: "Theyβve seen that crypto is going mainstream now and donβt want to miss out."
This decision could positively affect liquidity in major cryptocurrencies, particularly Ethereum. As people continue to express support for the return, more institutions may consider utilizing SoFiβs services for transactions and investments.
π SoFi's crypto services return less than two years after a pause
πͺ New offerings include trading, remittances, and stablecoin plans
π Users optimistic about increased institutional interest and market liquidity
"Good times π" - A community sentiment that reflects overall positivity towards the change.
With the cryptocurrency market showing resilience, SoFi's decision to resume operations could well be a turning point in its strategy and a boon for the crypto economy.
As SoFi resumes its crypto offerings, experts estimate a strong chance of increased trading volume, particularly in Ethereum and Bitcoin. With the growing acceptance of cryptocurrency among institutions, around 60% might engage with SoFiβs services over the next year, driven by potential tax benefits and investment diversification. Furthermore, analysts suggest that SoFi could see substantial revenue growth, potentially doubling its crypto-related income by mid-2026. If user engagement continues to rise, it could also prompt additional strategic partnerships with blockchain firms, enhancing SoFiβs competitive edge in the digital finance arena.
Looking back, the resurgence of SoFi's crypto services mirrors the revival of the dot-com boom in the late '90s. Just as companies like Amazon and eBay emerged stronger after the tech bubble burst, so too might SoFi find a more robust position in the crypto space. The initial setbacks faced by these businesses paved the way for more sustainable and innovative approaches to online sales. This parallel suggests that SoFiβs cautious return could set the stage for not just recovery, but transformative growth, reshaping the landscape of digital banking once again.