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Nexo team urged to focus on us plans and 80/20 strategy

Nexo Team Urged to Focus on U.S. Market | Crypto Loyalists Voice Concerns

By

Tomoko Yamada

Jul 14, 2025, 05:39 PM

Edited By

Luca Rossi

2 minutes needed to read

Nexo team members gathered around a table discussing plans for returning to the US, with charts and notes visible
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A growing chorus of supporters is calling on Nexo to redirect its efforts back to the U.S. market, citing the need to prioritize this pivotal move over less impactful tasks. The intense pushback highlights frustrations over perceived delays in re-entering the American crypto landscape.

Frustration Over Delays

Users express their discontent regarding Nexo's focus on sponsorships and branding, arguing that these efforts won't substantially raise the value of the NEXO token. One comment pointed out, "Nexo's problem is not that they aren’t trying; they just announced their return too early."

Misunderstandings of Regulatory Hurdles

Despite the calls for action, some people acknowledge the complexity of returning to the U.S., where different states pose unique regulatory challenges. Comments reveal a blend of criticism and understanding, stating, "It’s not as easy as just packing bags and heading back to mom’s house. Bureaucracy plays a big role."

The Call for Action

Amid the frustrations, supporters demand an urgent shift in focus. "Get back to the U.S. and stop this stable coin feeling," insisted one passionate commenter. These voices reflect a wider sentiment that while promotional efforts have their place, the primary goal should remain clear: returning to the U.S. market.

"Stop promoting 'soon,' because your loyal customers started to feel bad about this!"β€”A concerned supporter.

Key Insights

  • πŸš€ Users demand Nexo prioritize U.S. re-entry over branding efforts.

  • πŸ“œ Regulatory complexities are frequently highlighted as a barrier.

  • πŸ”„ Many feel frustrated with ongoing delays, calling for a clear timeline.

As the discourse continues, loyalists await a clear path forward for Nexo in the competitive U.S. market.

What Lies Ahead for Nexo?

There’s a strong chance Nexo will pivot its strategy to prioritize the U.S. market in response to increasing pressure from supporters. The company’s management likely recognizes that maintaining a loyal customer base in the U.S. is crucial for future growth, estimating a 70% likelihood of a renewed focus by the end of the year. If they can navigate through the regulatory challenges, they may re-enter the market very soon, increasing their presence and credibility, possibly by the third quarter of 2025. This renewed effort might even include an official timeline that addresses the concerns of those who feel left in the dark, suggesting a 50% chance of clearer communication forthcoming.

A Lesson from the Culinary World

The current situation can be likened to a celebrated chef abandoning a beloved restaurant, engaging in culinary tours instead. Just as loyal customers yearn for the chef's return to the kitchen, supporters desire Nexo's focus on its foundational services. The chef’s eventual return, when coupled with refined recipes to accommodate evolving tastes, can evoke the same excitement and community engagement. In both scenarios, staying connected with one's roots while adapting to challenges creates a recipe for success that resonates through time.