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Proposal to burn donut tokens instead of treasury payments

Proposal to Shift Advertising Fees | Community Debates Token Burns vs. Treasury Payments

By

Fatima Khan

Jun 30, 2025, 03:38 PM

Edited By

Lucas Nguyen

Updated

Jul 1, 2025, 08:36 PM

2 minutes needed to read

Illustration of DONUT tokens being symbolically burned with flames, representing a governance proposal for ad payments.
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A fresh proposal to shift advertising revenue towards burning DONUT tokens instead of funneling them to treasury payments is stirring discussions within various forums. This comes on the heels of new restrictions from Reddit on ad monetization, bringing excitement and concern among people in the community.

Context Behind the Advertising Change

Previously, advertisers deposited DONUTs into the treasury for various ad placements. However, Reddit's recent ban on third-party payments for ads has made the old system obsolete, pushing advertisers toward an urgent need for alternatives.

Burning Tokens: The Proposed Shift

This new plan allows advertisers to buy and burn DONUTs instead of directing them to the treasury, which could help maintain ad revenue and bolster DONUT's value. The plan includes a pricing strategy that considers unique monthly views and maintains a multiplier of 2 for eligible ad formats. Discounts are available for longer advertising commitments, attracting budget-friendly campaigns.

Community Feedback on the Proposal

Commenters express both enthusiasm and skepticism about this approach.

  • One supporter emphasized, "Burning tokens is the way to go for scarcity," highlighting potential long-term benefits.

  • Another chimed in, stating, "Not the ultimate fix, but it's a step in the right direction," showing some cautious optimism.

Interestingly, additional feedback points to potential strategies for restoring treasury income by creating ads on a future Donut Dashboard or a dedicated website.

  • "Bullish on the burn! ❀️‍πŸ”₯" captures a growing excitement in the community eager for token changes.

Pros and Cons of the New Approach

Benefits:

  • Maintains Advertising Presence: Keeps advertisers engaged in r/EthTrader.

  • Increases DONUT Scarcity: Drives demand for the token.

  • Preserves Trust: Reinforces a solid relationship between advertisers and the community.

Challenges:

  • Loss of Treasury Income: Removal of traditional ad revenue from the treasury.

  • Advertiser Adaptation: Some may resist this new model, used to the previous system.

Key Themes from the Comments

  • Balancing Act: Participants acknowledge the importance of adjusting to Reddit's new rules while also pushing for innovative solutions.

  • Long-Term Focus: Users are interested in how this move could lead to lasting value for the DONUT token.

  • Community Support: There's a notable sentiment of encouragement and enthusiasm for this token burn initiative.

Noteworthy Takeaways

  • β–² A significant portion of feedback views the token burn as an innovative strategy for increasing scarcity.

  • β–Ό However, concerns about loss of treasury revenue linger, especially with advertisers accustomed to the former model.

  • β€» "Innovation is key! Let’s see where this leads," reflects the community’s hopeful outlook.

The proposal is set for a voting process in the next two days and requires moderator approval. If successful, this initiative could transform community engagement with DONUT tokens in response to the evolving advertising landscape on Reddit.

Future Outlook

As discussions intensify around this advertising shift, the community's engagement with the DONUT token seems poised for change. While there's palpable excitement surrounding the burn concept, apprehensions over reduced treasury revenue persist. Ongoing dialogue about possible adjustments and new avenues for advertiser relations signals hope for continued engagement and innovation.