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Coinbase slashes usdc rewards: exclusive for members only

Coinbase Lowers USDC Rewards | Controversial Changes Spark User Backlash

By

Tomoko Yamada

Oct 7, 2025, 05:47 AM

Updated

Oct 8, 2025, 10:42 PM

2 minutes needed to read

A graphic showing Coinbase logo with a downward arrow symbolizing reduced USDC rewards for non-members, while highlighting exclusive benefits for Coinbase One members.

Coinbase has confirmed that its USDC rewards program will now offer a reduced annual percentage yield (APY) of 4%, exclusively for Coinbase One members. Non-members, however, face a complete cut, dropping to 0% rewards. This announcement has ignited frustration among users who are concerned about losing their passive income potential.

What Prompted This Change?

This policy shift aligns with broader trends in interest rates, as financial institutions reevaluate their offerings. While Coinbase One subscribers benefit from a competitive rate, the majority of USDC holders without membership find themselves at a disadvantage. Many are voicing their dissatisfaction on various forums.

Key User Responses

  • Many voiced suspicions about the reduction, combining concerns that the previous rates were unsustainably high. β€œI expected it to go down, but cut in half is a blatant cash grab,” lamented one user.

  • Some users noted issues with Coinbase's functionality, revealing that the 'earn' feature automatically turns off every few days, which some suspect is intentional to avoid paying rewards. β€œI’ve been monitoring my earnings,” one user explained.

  • Confusion surrounds the exact non-member rate, with varying reports of it being 0% or 2%. β€œMy app shows 0%,” said another. β€œAre they charging different rates to different people?”

Sentiment Patterns

The feedback is overwhelmingly critical, with users expressing their frustration at the falling rates and highlighting some potential risks. Many users are contemplating alternative platforms due to the drastic changes in the rewards system.

β€œIf you hold a large amount of USDC, it might be worth comparing with other platforms,” urged another person.

Notable Insights

Interestingly, some people are exploring other options, such as JupLEND, which offers competitive rates nearing 10% on stable assets. This indicates a growing trend where users seek higher returns beyond what Coinbase is currently providing.

Key Takeaways

  • 🚨 Diminished Rewards: USDC rewards significantly reduced for non-members.

  • πŸ“‰ Functionality Issues: Users report the 'earn' feature inconsistencies hindering earnings.

  • 🌐 Market Alternatives: Platforms like JupLEND gain traction as users seek better yields.

  • πŸ” Confusion on Rates: Varying reports about non-member rates highlight discrepancies in communication from Coinbase.

What’s Next for Coinbase?

With the pressure mounting from increasing competition, Coinbase may need to reevaluate its rewards system to retain existing customers. Should users continue to be dissatisfied, a notable shift to alternative platforms may reshape the landscape for Coinbase and other crypto service providers.

A Lesson in Customer Loyalty

Just like a local cafe that loses regulars over rising prices and reduced rewards, Coinbase faces a critical juncture. They must either adapt to preserve their customer base or watch users pivot towards more appealing options. If value is not maintained, market share may quickly evaporate in this evolving crypto environment.